A search engine optimization consultant or SEO consultant is a digital marketing professional who assists its clients in reaching their target audience through unpaid search results.
does good SEO consultants do?
By getting inside of the mind of potential customers, a good SEO consultant will develop SEO strategies for its clients that increase the visibility of the client’s website in search engine result from each of the major search engines like Google, Bing, and Yahoo. Specifically, a skilled SEO consultant will help businesses increase revenue by improving a website in the following areas:
- Guided content creation (keywords research and variation, semantic SEO, blogging, video content)
- User experience (UX)
- Website Accessibility
- Competitor analysis
- Link building (backlinks)
The best SEO consultants work hard to assist search engines like Google offer better and more relevant search results to its users.
By improving content for specific customers, enhancing a website’s usability, and creating backlinks to serve as authority and trust, Search Engine Optimization consultants are able to help search engines offer better search results to its users.
In return, search engines favor sites optimized by good SEO consultants; thus a good SEO consultant is able to help its clients increase traffic to its website with favorable ranking positions.
Note: Not all SEO Consultants are created equal
Some SEO Consultants look to trick or deceive search engines into giving them better rankings using techniques that will eventually get them into trouble. A good SEO consultant can work within the rules and produce measurable results for long-term success.
What is the difference between an SEO Consultant and an SEO Agency?
An SEO Consultant is usually an individual who offers one-on-one SEO services to small and medium-sized businesses. Being small by design, the SEO Consultant is often more transparent over its SEO strategies and serves much like a digital marketing teacher for businesses. SEO Consultants tend to offer more affordable SEO services than agencies due to its small size and are much less expensive to operate.
Large SEO agencies often have teams of SEO professionals with different backgrounds and specialties that collaborate toward the planning and execution of an SEO strategy.
Smaller local SEO agencies usually assign a single person to handle individual client accounts as if they were