How the Government Shutdown Can Affect Your SEO Strategy

With the government shutdown dominating headlines; it’s something that must be considered to add to your current SEO strategy. Regardless of your political opinion, the standoff between President Trump, and the House Democrats can be advantageous to your SEO strategy.

How the governement shutdown helps your affordable SEO Strategy

Search engines like Google and Bing love seasonal, relevant, and most of all trending content. If you are struggling to find content to write about this month, the government shutdown provides a great opportunity for trendy content material.

The difficult part is to create content that is both helpful to your customers yet still relative to the government shutdown.

For me, an experienced SEO Consultant in Annapolis, Maryland, I decided to share with you my process of how I was able to make the government shutdown work for my own affordable SEO strategy.

Hint hint, this blog SEO blog post.

How the government shutdown helps my own affordable SEO strategy

I live in the Annapolis, Maryland area which is only about 35 miles from Washington D.C. Many of my neighbors and friends work for the federal government and are either furloughed or working without pay.

It’s hard to find someone in the Annapolis area is who isn’t affected by the shutdown.

News of the government shutdown is on every news website and publication across the country. So, you can see how the subject matter is trending.

I figured, why not jump into the government shutdown conversation and help my clients use it to make get more traffic to their websites?

Since search engines love trending content, I brainstormed ideas of how I can use the government shutdown headlines for my own SEO strategy. In the end, I wrote this article about trending topics and SEO.

Clever, right? Well, you can do it too.

Focus your SEO content on how your customers are affected by the shutdown. For example, a Senior living company might want to include content related to veterans. Since the Department of Veterans Affairs is partially closed, how might that affect elderly veterans cover their stays at Senior living communities?

If you own or run a senior living community, you may want to focus your SEO content on what you are doing for veterans whom rely on VA benefits to pay for cost of living.

The same types of content is true for many other businesses. If you own a car dealership near the Annapolis, Baltimore, or Washington D.C. area, you might want to run promotions or offer “synthetic oil change coupons” for government workers.

Remember to include your target keywords alongside the trending topic keywords in the title of your article/page. For example, “Synthetic Oil Change Coupons” + “Government Shutdown.”

I could go all day in helping you find a way to use trending topics to fit your affordable SEO strategy.

If you are interested in hearing more ways to boost your search engine rankings, consider my affordable SEO packages or a one-hour SEO consultation.